B2B lead research that fuels any outbound campaign

What we research

Research is only useful when it leads to a message the prospect recognizes as specific to them. We focus on the signals that actually matter for your offer.

• Firmographic fit — company size, industry, geography, growth stage
• Technographic signals — tools, platforms, and stack indicators relevant to your offer
• Recent trigger events — funding rounds, new hires, product launches, job posts, expansions
• Public priorities — blog posts, interviews, conference talks, LinkedIn activity
• Decision maker mapping — who buys, who influences, who blocks
• Verified contact data — email and LinkedIn, checked before entering the campaign

How research differs by sector

The signals that matter for a SaaS company are not the same as those that matter for a recruitment firm or an industrial manufacturer. We adapt the research methodology to your market.

• SaaS — product-led signals, funding rounds, hiring in growth or sales roles, competitor movements
• Agencies — new client wins, pitch signals, capability expansions, team growth announcements
• Recruitment — open role signals, headcount growth, ATS job posts, expansion into new functions
• IT services — technology refresh signals, compliance deadlines, new CTO or engineering leadership
• Industrial — procurement events, distributor announcements, regional expansion, trade show presence

From research to outreach

A list of prospects and signals is not enough. Research only creates value when it informs the outreach. We translate account-level findings into specific, usable context — whether that feeds a call script, an email opener, or a hybrid sequence.

• Each research finding is mapped to a specific angle or opening
• Signals are prioritized by strength — a recent hire beats a 6-month-old blog post
• Weak signals are discarded — if it isn't specific, it doesn't go into the outreach
• Research feeds the campaign directly — calling scripts and email copy both draw from the same account brief

Data quality and verification

Bad data causes two problems: emails bounce, and domains get flagged. Both damage a campaign before it has a chance to perform. We verify contacts before they enter a sequence.

• Email addresses verified before sending
• Bounced or risky contacts removed from the list
• LinkedIn profiles cross-checked for role accuracy
• Lists are refreshed — stale data from months ago is not used

Research as a standalone service

Lead research can be engaged as part of a full campaign or as a standalone deliverable. If your team handles the copy and sending, we can provide the research layer — a verified, signal-enriched list ready for your outreach workflow.

• Deliverable: verified prospect list with account-level signals
• Format: structured for use in your existing outreach tool
• Scope: agreed based on your ICP criteria and list size

Start with a free outbound plan

The free outbound plan we provide before any engagement includes an initial target account and ICP direction — the starting point for a full research brief. It maps the account signals most relevant to your offer and identifies the buyer personas and firmographic criteria we'd focus on. Research feeds both calling and email campaigns equally — the plan clarifies which channel fits your market before any outreach begins. You receive this before any research work begins, at no cost and with no obligation to proceed.